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Showing posts with the label David Meerman Scott and Brian Halligan
THE MARKETPLACE IS INCREDIBLY FORGIVING OF MISTAKES – ESPECIALLY IF A COMPANY OWNS UP TO A MISTAKE IMMEDIATELY, EXPLAINS HOW OR WHY A MISTAKE HAPPENED, AND HOW THE COMPANY IS FIXING IT. PEOPLE ARE FAR LESS FORGIVING WHEN MISTAKES ARE COVERED UP … . ~ David Meerman Scott and Brian Halligan